Ofcom review shows technology to be a "priority for Britons"

Britons are more likely to cut back on holidays and meals out than technology during the recession, according to an Ofcom review published today.

The report asked consumers what they were most likely to cut back on during the recession. 47% said going out for dinner, 41% said DIY and 40% said holidays; however, only 19% said they would cut back on mobile phone spending, 16% on TV subscriptions and 10% on highlighted broadband services.

The review also found that:

- In May 2009 consumers spent an average of 19 minutes a day online at home

- Takeup of broadband in the UK is at 68%, compared to 58% last year

- In May this year, there were 250k new mobile broadband connections, up from 139k in May last year

- 50% of internet users use Facebook

- There were 2.6 million Twitter users in May 2009

- Men are more likely to watch catch-up TV

- Leeds has the highest take-up off mobile broadband in the UK; the Scottish Borders has the lowest

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For the full article, visit http://news.bbc.co.uk/1/hi/uk/8186127.stm

New PC World TV Ad - "My World is Fashion"

PC World have launched a new TV ad featuring a Dell Inspiron and targeting women. The ad features a female voiceover talking about her world, how it revolves around fashion and how consequently she loves the different colours that Dell offer.

William Shatner hits out at HP for using dangerous plastics

Star Trek legend leaves HP employees voice mails berating their use of toxic plastics.

http://www.guardian.co.uk/environment/ethicallivingblog/2009/jul/29/star-trek-hewlett-packard-shatner

PC World feature in MediaWeek's "Brand Barometer"

Success of new ad from retail giant scuppered by news of economic woes for DSG group.

http://www.mediaweek.co.uk/news/comment/brand+barometer/921525/PC-World-battles-downturn/

HP place Vivienne Tam netbook in latest Black Eyed Peas video

If you skip to 2mins49secs it features for about 10 seconds.

http://www.youtube.com/watch?v=19rG2CHvCQY&feature=related

New PC World TV Ad

Dell, Innocent and Kodak using Twitter successfully to engage with consumers

Dell, Innocent and Kodak are among the few brands who use Twitter successfully to engage consumers, according to PR Week. A report, conducted by Comms. Agency Immediate Future, listed Dell "as as a brand successfully engaging with its audience via Twitter. The IT firm claims to have made more than US$3m worth of sales since 2007 via its @DellOutlet stream, where
it posts special offers and responds to consumer enquiries."

Dell also reportedly make £1.8 million via the microblogging service.

http://www.brandrepublic.com/News/918971/Dell-Innocent-Kodak-named-canny-tweeters/?DCMP=ILC-SEARCH

http://www.brandrepublic.com/News/913070/Dell-sells-PC-maker-rakes-18m-via-Twitter/?DCMP=ILC-SEARCH