Monday, 30 March 2009

The Sunday Times analyses the effect the global downturn is having on Ireland

The Sunday Times has written an interesting piece looking into how the global recession is impacting Ireland. It even asks if Ireland might be the first country in the EU to go bust.

http://business.timesonline.co.uk/tol/business/economics/article5980940.ece

Monday, 23 March 2009

Dell WK8 DRTV ad

For anyone who may not have seen the WK8 DRTV ad with slightly altered voice over, please see below. 


Tuesday, 17 March 2009

The BBC looks at the Adamo

Please see below for a piece of video in which members of the public are asked for the opinions on the Adamo and how it ties in with their perceptions of the Dell brand.

http://news.bbc.co.uk/1/hi/technology/7948617.stm

There are also some more reviews here:






Acer to move into mobile devices

Following the success of Apple's iphone, other computer manufacturers are branching out into the world of mobile devices, the New York Times reports.

Acer have moved from making no phones to no less than eight, with more models to be unveiled before the end of the year. Gianfranco Lanci, Acer CEO, says that the smartphone market "is the natural direction of our long-term mobile strategy".

The newspaper also reports that Dell and Asus are also planning to move into the smartphone market.



New Sony Mini Vaio









Please see the link below for a review in the Telegraph:

http://link.brightcove.com/services/link/bcpid2888913001/bclid1387917998/bctid10252485001

The ad has also been featured on elle.com.  They've gone down a similar avenue to the HP Vivienne Tam netbook, asking in the ad, "What's missing in your handbag? Your new season must have!"

Ad clicks through to a dedicated mini site where you can enter a competition to win one of the netbooks and watch some videos of the product being used in Paris, Bruges and Rome.

To fill in on the specs:

- weighs 638 grams
- 120mm x 245mm x 19.8mm
- 60gb memory, 2gb ram
- windows vista

....and costs a whopping £849!

There's a small picture taken from the website above. Please email me if you want to have a look at the bigger version.


Google to introduce phone services

Google is to introduce a service called "Voice", similar to Skype.

Google boss Eric Schmidt believes that mobile is the next big opportunity, stating recently that he believed that mobile search revenues would overtake those on PC within a few years.

HP believes a shift in research will help it survive the recession

In 2008 HP announced that it would be aligning the work done in its lab with its business goals, a shift which it now believes will allow the company to survive the global recession.

One of the major changes is that the business unit will now help decide which research projects should be funded and which shouldn't.