PC World have launched a new TV ad featuring a Dell Inspiron and targeting women. The ad features a female voiceover talking about her world, how it revolves around fashion and how consequently she loves the different colours that Dell offer.
Friday 31 July 2009
William Shatner hits out at HP for using dangerous plastics
Star Trek legend leaves HP employees voice mails berating their use of toxic plastics.
PC World feature in MediaWeek's "Brand Barometer"
Success of new ad from retail giant scuppered by news of economic woes for DSG group.
HP place Vivienne Tam netbook in latest Black Eyed Peas video
If you skip to 2mins49secs it features for about 10 seconds.Monday 13 July 2009
Dell, Innocent and Kodak using Twitter successfully to engage with consumers
Dell, Innocent and Kodak are among the few brands who use Twitter successfully to engage consumers, according to PR Week. A report, conducted by Comms. Agency Immediate Future, listed Dell "as as a brand successfully engaging with its audience via Twitter. The IT firm claims to have made more than US$3m worth of sales since 2007 via its @DellOutlet stream, whereit posts special offers and responds to consumer enquiries."
Dell also reportedly make £1.8 million via the microblogging service.
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