Dell, Innocent and Kodak using Twitter successfully to engage with consumers

Dell, Innocent and Kodak are among the few brands who use Twitter successfully to engage consumers, according to PR Week. A report, conducted by Comms. Agency Immediate Future, listed Dell "as as a brand successfully engaging with its audience via Twitter. The IT firm claims to have made more than US$3m worth of sales since 2007 via its @DellOutlet stream, where
it posts special offers and responds to consumer enquiries."

Dell also reportedly make £1.8 million via the microblogging service.

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