HP have partnered with the Sex and the City 2 movie in a bid to target a young, female, fashion-conscious website. The campaign messaging is brand focused and uses awareness media vehicles including a large outdoor site in London's trendy Shoreditch, peak TV, a homepage takeover on vogue.co.uk and colour national press insertions.
This is not the first time HP have tried to engage with this demographic. Last year we saw multiple campaigns pushing their range of laptops designed by the fashion designer Vivienne Tam.
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