Tablets

Top 10 Tablets

1. Apple iPad 2

2. Motorola Xoom

3. Samsung Galaxy Tab

4. Blackberry Playbook

5. Notion Ink Adam

6. HP Slate 500

7. Dell Streak 7

8. Archos 7

9. View Sonic ViewPad 7

10. Archos 9

The Leading Tablets Comparison

Review

The Motorola Xoom 3G and iPad 2 Wi-Fi are the current market leaders arising from the large influx of tablets entering the market in 2011.

The Motorola Xoom scores style points with its button free face; however its plastic exterior lacks personality and gives the iPad 2 the ultimate edge. It wins with not only its style, but also price. The iPad 2 retails at £440, whereas the Motorola Xoom has entered the market at £600 (a brave 15% higher than its chief competitor).


iPad 2 - no USB port

Storage wise, the Xoom takes the lead with twice as much storage as the iPad 2. The 32GB on board storage can also be expanded via the microSDHC slot and there is further real-world connectivity from a micro USB 2.0 port and direct HDMI Video ouput. Although the iPad is aesthetically pleasing with its blemish-free edges, it means that its 16GB storage is all you get.

The iPad 2 comes out on top for its screen - higher contrast levels and more sensitive to finger swipes than the Xoom. It also wins on its quality and quantity of apps.

 

Honeycomb operated Xoom

It is impossible to pick a winner when it comes to the tablets operating systems, as although the Xoom’s honeycomb system feels more versatile and powerful than the iOS, it is a bit more awkward to operate than Apple’s tried and tested system. However, perhaps this is getting a bit stale and in need of a re-vamp… for the future iPad 3?
 
In conclusion, the Xoom performs better for browsing and media playing, but for its style and apps the iPad 2 just clinches the win.

New TV Creatives

Apple iPad 2

Launched 24th April, this advert has a more personable feel than the iPad 1 ad, with a voice-over and no clinical white background. Calm piano music features.

It is less of an educational piece than the iPad 1, as people are now aware of tablets functions and purposes and is aimed at a broad audience – families, professionals, those wanting the latest high-tech gadgets.

The station mix includes: ITV, C4, C5, MTV, ITV Digital & Discovery. This is in contrast with the all station advertising for the iPad 1.

 

Acer Iconia Tab

Launched on 8th May, the ad shows a range of people using the tablet in various situations – a couple relaxing at home, a teenage boy having his hair cut, a group of friends on a night out, and a mother using the tablet as a teaching aid for her child.

Similar to the iPad 2, the Iconia Tab is broad reaching – families, teenagers, professionals, those wanting the latest high-tech gadgets.

The station mix is not yet available.



Sources
T3 (05.11)
Stuff (06.11)
Nielson Ad Dynamix (09.05.11)