Dell Sponsors Daytime Sky 1

On Monday 4th July Dell are launched their first ever daytime TV sponsorship, becoming the face of SkyOne family programming. Throughout July, 15'' and 5'' indents will be running throughout daytime TV programming promoting the new Inspiron 15R and its changeable lids. The SkyOne platform allows Dell to cost effectively build a relationship with a key demographic by association with SkyOne's quality daytime family programming.

Performance tracking has been made possible with the use of vanity URLs, whilst we will also be tracking halo effects on our core DRTV campaign (which is aligned with the sponsorship creative).

This is a significant step away from Dell's normal TV activity, promoting a solid relationship with a key station audience.