Dell and OPI on Vogue website

Vogue spotlighted Dell and OPI's recent collaboration on their website's homepage. The alliance--which the article praises for targeting women--allows ladies to customise their Dell laptops to match one of OPI's statement nail polish colours. The editorial mentions Dell's Studio 15, Studio 17, and Inspiron Mini laptops, and offers a price point of £249.

Read more at: http://www.vogue.co.uk/beauty/news/100610-dell-laptop-opi-nails-colour-custom.aspx

Dell Studio featured in Sport Magazine

Sport featured Dell's World Cup themed Studio this morning on page 66 of their 'Extra Time Gadgets' section. The write-up presents a £479 price point, and mentions the laptop's '17-inch glossy display and backlit keyboard.'

Samsung to launch tablet

Samsung is set to release a tablet of its own, with a US launch date of July. The tablet, called 'Galaxy Tape,' has a 7-inch OLED screen, a 1.2 GHz processor, and 16 GB of internal memory that can be upgraded to 48 GB.

Other details are still unreleased, but a photo of the Galaxy Tape (above)--which was promptly deleted after briefly appearing on Samsung's South African Twitter feed--suggests that the user interface will be similar to Samsung's Galaxy S phone.

Read more: http://www.wired.com/gadgetlab/2010/06/samsung-enters-tablet-race-with-the-galaxy-tape/

Tech Radar reviews Dell Streak

Chris Smith reviews the Dell Streak on Tech Radar. He praises the 'sleek device' for its functionality and power, writing:

We were impressed with the interface Dell has pasted over the Android 1.6 operating system. It's very logical and allows rapid manoeuvring between the Streak's outstanding feature set . . . Whizzing through menus and working within applications is extremely snappy thanks to the 1GHz processor, which is a match for any smartphone we've seen this year.

While he was disappointed with the 'poor speakers, under-performing music player, distinct lack of a messaging dictionary and lack of Flash support,' Smith still felt 'overwhelmingly positive' towards the Dell Streak.

Read the full article at: http://www.techradar.com/reviews/phones/mobile-phones/dell-streak-694319/review?artc_pg=12

HP partner with Sex and the City 2

HP have partnered with the Sex and the City 2 movie in a bid to target a young, female, fashion-conscious website. The campaign messaging is brand focused and uses awareness media vehicles including a large outdoor site in London's trendy Shoreditch, peak TV, a homepage takeover on vogue.co.uk and colour national press insertions.

This is not the first time HP have tried to engage with this demographic. Last year we saw multiple campaigns pushing their range of laptops designed by the fashion designer Vivienne Tam.

Toshiba Officially sponsor the World Cup

Toshiba are offering purchasers their money back if England win the World Cup. Toshiba products such as laptops with the latest Intel core processors or Toshiba TV's can be purchased from retailers such as Amazon, Argos, Currys and Tesco. Once registering online they are then entitled to their money back- providing England win!

Check out the offer at: www.toshiba.co.uk/england

Best Buy Store to open April 30th

US electronic retailer Best Buy have announced their first store opening will be in Lakeside shopping centre, Thurrock. Opening on April 30th it will be their UK debut, followed by openings in Southampton, Liverpool and Merry Hill in June. In the US Best Buy accounts for a large share of the consumer electronics market so it will be interesting to see its impact on PC World and other UK electronic retailers.